Branding Blog Posts From API Evangelist

These are the blog items I've written over the last decade when it comes to my Branding resarch, providing the short form of my research across the API industry.

You can find all of the blog posts I have written over at the main API Evangelist site, these are mean to just be for providing easy access to what I've written when it comes to Branding.

Curated Branding News

These are the news items that I have curated during the monitoring of the API space that have some relevance to the Branding conversation and I wanted to include in my research. I am using all of these links to better understand how the space is defining not just their APIs, but their schema, and other moving parts of their API operations.

Create Eye (08-30-2018)
New Logos Help Partners Leverage Ciscos $32 Billion Brand (08-29-2018)
Google Cloud's Text (08-28-2018)
Personal branding 101 for developers {part 1} (10-29-2017)
Lean methods for API management (10-22-2017)
Welcome Kong Inc. (10-16-2017)
Mashape Rebrands as Kong Inc., Declares Monolithic Application Dead (10-16-2017)
YouTube has a new look and, for the first time, a new logo (08-29-2017)
DeepMind and Blizzard release new tools to train AI using Starcraft (08-09-2017)
About BibTeX (08-01-2017)
Naming Your Game (07-26-2017)
Barelog Simple way to create a changelog for your product (07-12-2017)
Microsoft's new Skype logo ditches the iconic clouds (06-15-2017)
Twitter powers (06-13-2017)
Twitter DM buttons let brands help (or sell to) users (06-13-2017)
Embed Video Indexer insights in your website (06-13-2017)
Microsoft trademark filing points to new DirectReality API (06-08-2017)
Uber walks away from Otto trademark (05-26-2017)
Paypal says Pandoras logo infringes, starts trademark battle (05-23-2017)
PayPal burns Pandora to the ground in lawsuit over logo similarities (05-22-2017)
PayPal takes Pandora to court over its big blue P (05-22-2017)
Nokia gets Siri-ous about smartphones as it trademarks new AI assistant Viki (01-09-2017)
Littergram allowed to keep name after Instagram complaint (11-09-2016)
Twitter + Scale To Calculate Brand Equity (10-20-2016)
Instagram trademark filing shows it?s serious about crushing brand-abusive third parties (09-28-2016)
Action Required: The QuickBooks Logos Have Been Refreshed (09-15-2016)
New Study Reveals Just How Important Brand Transparency Really Is (09-12-2016)
We have revamped our Design Resources with guidelines about our logo, icons and colors. (09-06-2016)
Making the Postman logo (08-25-2015)
Branding in the Reseller Control Panel (07-02-2015)

These are curated as part of my daily work to understand what is happening across the space, and I regularly use them to track on what has occurred overtime, and include them in my guides, whitepapers, and other outputs.

Featured Branding Companies and Organizations

These are the organizations I come across in my research who are doing interesting things in the API space. They could be companies, institutions, government agencies, or any other type of organizational entity. My goal is to aggregate so I can stay in tune with what they are up to and how it impacts the API space.

Other Branding Companies and Organizations

These are additional companies who have APIs, but do not have as much detaila nd resources available to rank with the others.

Cannabis Reports

Cannabis Reports began in 2008 with the goal of tracing the complex genetic history of cannabis. Today, Cannabis Reports is one of the largest cannabis databases on the planet, capable of tracking and cross-referencing thousands of strains, extracts, edibles, products, and the companies who bring them to you.

Industry Tag Cloud

This set of tags represent this industry, pulled from the website and marketing materials available for each of the companies listed.


They reflect the intent of these platforms, helping people understand what is aavailable for integration into applications.